Media Matters
Friday, October 24, 2025 (10:00 AM - 4:00 PM) (CDT)
Description
Media Matters is an interactive, hands-on workshop designed to sharpen your on-camera presence, strengthen your media relationships and build your confidence when working with journalists. Through expert-led sessions, real-time practice and candid conversations with a panel of seasoned reporters, you’ll gain proven strategies for managing interviews, crafting compelling pitches and amplifying your media coverage. Whether you’re new to media relations or ready to refine your approach, you’ll walk away with practical takeaways you can immediately put into action.
Workshop Agenda
Coffee & Networking
Start the day with coffee, conversation and a chance to connect with fellow attendees and the Peritus PR team.
On-Camera Training
Sharpen your on-camera presence. Learn to control your message, deliver memorable quotes and handle tough questions with confidence.
Media Relations 101
Build a strong media foundation by learning how to research and pitch stories, prepare spokespeople and amplify earned coverage across channels.
Media Lunch Panel
Join moderator Michael Sznajderman and journalists Marie Leech, Jeh Jeh Pruitt and Andrew Yeager for an unfiltered look at today’s media landscape. Hear insights on shrinking newsrooms, AI in storytelling and what it takes to break through today's media noise.
Coffee & Dessert Mixer
Network with communications peers and local journalists to build meaningful connections over coffee and dessert.
Relationship Building Best Practices
Learn media relations best practices from one of Birmingham's premier freelancers, Christiana Roussel.
Nonprofit Rate - $225
General Admission - $275
October 24, 2025 from 10 a.m. to 4 p.m.
Professional Development