Get Started Workshops: Founder-Led Sales w/ Arthur Gonzales – How to Spot a Real Buyer (and Walk Away From the Rest)

Description

Get Started Workshops: Founder-Led Sales — How to Spot a Real Buyer (and Walk Away From the Rest)

In a startup, you are the first salesperson. Before you can hire a sales team or raise a round, your ability to sell is what turns an idea into revenue — and most founders don’t come by it naturally. The good news: getting good at founder-led sales isn’t about pushing harder or being slicker. It’s about learning to read the room.

Join Arthur Gonzales, Managing Director at Sandler by Cypress Consulting Group, for a hands-on lunch session on the parts of selling that actually move an early business forward. With more than two decades in sales and sales management, Arthur uses the Sandler System to cut through the noise and get founders honest about what selling is — and what it isn’t.

The core skill for this session: knowing the difference between a buyer and a “maybe.” Early on, your scarcest resource is time, and nothing burns it faster than chasing a prospect who was never going to commit. Arthur will show you how to spot the signals of someone primed to buy right now, how to recognize a soft no for what it is, and how to walk away cleanly instead of holding people on the line with false hope — yours and theirs.

You’ll leave able to:

• - Recognize the buying signals that tell you a prospect is ready to commit now
• - Catch a “soft no” early — and end that conversation cleanly instead of chasing it for weeks
• - Run a handful of qualifying questions in your very next customer conversation
• - Give yourself permission, and a method, to drop the prospects quietly costing you time

Who it’s for: Founders and early-stage business owners doing their own selling, plus anyone who has to sell a product, service, or vision and is tired of chasing the wrong people.

Thursday, June 18 · 11:30 AM – 1:00 PM · Innovation Portal (lunch provided)

***Spots are limited so grab your tickets today***

$FREE - Register at innovationport.al/salesworkshop