Description

Your Customer’s Journey

Free research tools to help you navigate the user experience by assessing your company's digital and social media marketing.

Hosted by WKRG + Nexstar Digital

Join us for an exciting advertising seminar! Gain valuable insights into the changing consumer journey and learn how to effectively engage with customers in 2025.

In this seminar, we will cover:

• The Consumer Journey: Discover how today’s consumers transition from being unaware of a business to becoming loyal customers. We’ll explore the unique journeys across different industries and why this understanding should influence a business’s resource allocation. We’ll also discuss recent changes and what to expect in consumer behavior in the coming year.
• Essential Digital Tools: Explore free, publicly available resources that equip businesses with a comprehensive understanding of their customers' behaviors, preferences, and needs. Learn how to convert them effectively based on their behavior. Plus, find out how to assess what competitors are doing in advertising and marketing, including their investments.

Don’t miss this chance to elevate your marketing strategy using free tools to stay competitive in today’s market! We can’t wait to see you there!